Based in German, Joop! (pronounced “yope”) was founded by Wolfgang Joop in 1978.

JOOP! is a successful lifestyle brand with German roots and distributed internationally, comprising of premium menswear ,womenswear, footwear and accessories.

The JOOP! and JOOP! JEANS collections impress with their innovative designs and high-quality fabrics and finishes. JOOP! stands for self-evident sexiness and celebrates status and confidence. The new men’s collection offers a diverse range of looks that are contemporary and luxurious, and its designs are wearable for various body types

JOOP! has developed from a cult label known only within Germany into an internationally distributed lifestyle brand. Today, the brand is a household name in over 43 countries with its own stores and also has a presence in many prominent department stores.

“Style is what remains when fashion passes by”