Born in Amsterdam, G-STAR has been dedicated to the cloth, the craft, and the culture of denim since 1989. Driven by creativity, it turn ideas into denim while forging their own distinctive path. Untreated and raw denim was introduced into the fashion world, elevating the fabric into a mature and sophisticated material. They also led the way in creating anatomic denim, the first-ever 3D-shaped jeans.

 

In our quest for creative exploration, we partner with visionaries from diverse backgrounds. From trailblazers like Pharrell Williams, Anton Corbijn, Snoop Dogg, Burna Boy, and Cara Delevingne. To avant-garde designers like Marc Newson, Walter Van Beirendonck, and Stephen Jones. We also collaborate with the world’s best across unconventional fields, like chess player Magnus Carlsen and world champion gymnast Rhys McClenaghan. 
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