Bringing happiness and colour to every corner of the world since 2008.

Happy Socks began in 2008 when friends Mikael Soderlindh and Viktor Tell had a vision: “to spread happiness by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creativity”. This concept is now brought to life by the Happy Socks collective of creatives.

Positioning itself as “the playful pioneer” of the sock world, Happy Socks has taken what was once regarded as a clothing item unworthy of creativity and transformed it into a canvas of endless possibility. Featuring an extensive variety of models and designs in a wide spectrum of colour combinations and patterns, there’s a pair of high quality socks for every occasion, mindset and style.

In addition to the Happy Socks original line, the brand has collaborated with inspirational brands and figures such as Snoop Dog, The Beatles, The Rolling Stones, Keith Haring, David Bowie, Queen, Andy Warhol, Disney, Wiz Khalifa , Minecraft , David Hasselhoff to name a few. Furthermore as Happy Socks grows their DNA indicates we can expect many more to come.

Today, Happy Socks products are sold in more than 90 countries and on every continent. It has Concept Stores all around the world, from LA to Tokyo, and is present in more than 10,000 top fashion apparel boutiques.